Product leadership · Editorial strategy · Community development
Shox & bME
I helped build two pioneering social networks, connecting product, content and community. Each grew to more than a million users.
Shox · nrg · “I present myself”
The Children’s Channel
Shox
I co-founded Shox at nrg and served as chief editor, helping define the product experience, editorial voice and community strategy. Under the promise “I present myself”, it gave young people a space to express an identity and build relationships. I led its development and day-to-day operation as the network grew.
bME
At Noga Communications, I led the creation and launch of bME for the Children’s Channel. I connected the online community with television through simultaneous broadcasts, a daily live game show and interactive formats that invited viewers to take part. The work brought product development, programming and community management into one audience experience.