CMO & Head of Creative · Marketing & product leadership
Medflyt
I built Medflyt’s U.S. marketing function, repositioned the business around caregiver satisfaction and led its in-app learning product from identifying the need to implementation.
Repositioning around
caregiver satisfaction.
Homecare agencies faced caregiver turnover of around 70%. Medflyt, a platform for managing caregivers and patients, needed to show why its technology mattered to their business.
I repositioned the company around caregiver satisfaction: make people’s working lives better, and help agencies retain the staff they depend on. I built the U.S. marketing function and worked with Product and Sales to turn that idea into messaging, campaigns and sales materials. Research using platform data and caregiver surveys became industry reports, giving the story evidence and agency owners practical insight.
Expert guidance
during COVID.
When COVID-19 left agency owners searching for clear guidance, I launched expert webinars that addressed their most urgent questions. The programme made Medflyt a useful source of industry knowledge and supported customer acquisition in a period of uncertainty.
Product management:
in-app learning.
I led the learning platform from identifying caregivers’ training needs and defining product requirements through design oversight, filming and implementation. Accessible learning, progress tracking and reminders helped caregivers complete required training and stay eligible for work.
Course completion increased 2.5×, contributing to lower caregiver churn. During my tenure, Medflyt’s client base approximately tripled, with marketing contributing to that growth.